Nielsen Release Music 360 China Report
For the richest music listeners in Tiongkok, live events are a lot more popular than they are within the U. S.
Nielsen announced the release of its 1st Music 360 China review, a landscape study associated with music fans and customer behavior in China. The particular report is the first global edition of Nielsen’s yearly Music 360 study beyond North America.
The particular report is a comprehensive research of consumer interaction along with music in the world’s the majority of populous country. It provides a good in-depth view of songs consumption as well as media actions, live event attendance plus device ownership and use, with analysis on how Chinese language consumers are interacting with music within their daily lives.
China is a music marketplace of enormous untapped possible, with an online user bottom of 650 million individuals and a growing number of certified digital music services. Investing in China is projected on $56 trillion over the following decade, driven largely simply by young, affluent, connected customers with disposable incomes. Plus Nielsen’s Music 360 Tiongkok report reveals that 83% of the most affluent Chinese people are music fans. Other important findings include:
* Seventy-two percent from the general population of Cina listens to music – for an average of sixteen hours a week. This increases to 82% for the the majority of affluent tier of Chinese language consumers.
2. Music is largely consumed on the internet, particularly for the most wealthier tier of consumers; 66% associated with music listeners use a loading service in a typical 7 days, rising to 71% for that most affluent tier of shoppers.
* For your most affluent music audience in China, live activities are even more popular compared to they are in the U. S i9000. 57% attend live songs events compared to 51% from the U. S general inhabitants.
“China’s expanding number of connected consumers plus affluent millennials means large potential for global marketers, inch said Erin Crawford, SVP Entertainment/GM Music, Nielsen. “Our Music 360 China survey shows that music is a real stage of passion for customers, and provides critical insights designed for companies looking to engage with songs fans in China.