Ever wondered how the biggest hits of 2024 are crafted? Here’s an insider look at the songwriting and production processes behind this year’s chart-toppers, along with some unique hacks that top artists and producers use to create their magic.
The Songwriting Journey
The journey of a hit song often starts with a simple idea. Songwriters gather in studios or connect virtually, brainstorming melodies and lyrics that will resonate with listeners. This year, collaborative efforts have been especially fruitful, with artists blending genres and experimenting with new sounds.
TIPS
- Morning Pages: Many songwriters start their day with “morning pages,” a practice of writing stream-of-consciousness thoughts to clear their minds and spark creativity. This technique has led to some of the most catchy hooks and memorable lines.
- Environment Change: To keep ideas fresh, songwriters often change their environment. Writing sessions in parks, cafes, or even different rooms can lead to new inspirations and perspectives.
The Production Phase
Once the songwriting is complete, the song moves into the production phase. Producers work tirelessly to bring the song to life, layering instruments, adding beats, and fine-tuning every element to perfection.
For instance, Jack Antonoff, known for his work with artists like Taylor Swift and Lorde, uses a mix of vintage analog equipment and modern digital tools to create a unique sound. His approach blends the warmth of classic recordings with the precision of contemporary production techniques.
TIPS
- Using Oblique Strategies: Developed by Brian Eno and Peter Schmidt, Oblique Strategies are cards with prompts designed to break creative blocks. Producers draw a card to gain a new angle on their work, leading to innovative production techniques.
- Recording Everything: Producers and artists keep recording devices handy to capture every spontaneous idea. These recordings often contain the seeds of the next big hit.
In the Recording Studio
The recording studio is where the magic happens. Artists pour their hearts into multiple takes, harmonizing vocals, and adding special effects to enhance the final product.
In 2024, many artists are using AI-driven tools to experiment with their vocal arrangements and add unique effects. This technology helps them push the boundaries of traditional music production. Artists like Grimes have been pioneers in this space, using AI to create otherworldly vocal textures and harmonies that would be impossible to achieve otherwise.
TIPS
- AI-Driven Tools: In 2024, many artists are using AI-driven tools to experiment with their vocal arrangements and add unique effects. This technology helps them push the boundaries of traditional music production.
- Collaboration: Regular writing sessions with other musicians provide fresh insights and keep the creativity flowing. Collaborations often result in dynamic and unexpected elements in the music.
Mixing and Mastering
Mixing and mastering are critical to the final sound of a track. Mixing ensures all elements are balanced, while mastering polishes the song, making it ready for radio and streaming.
Mixing engineers like Serban Ghenea, who has worked with artists like The Weeknd and Ariana Grande, are known for their meticulous attention to detail. They ensure every instrument and vocal track is perfectly balanced to create a cohesive and impactful sound.
TIPS
- Limiting Tools: Some producers limit themselves to using a single instrument or a minimal set of tools. This constraint forces them to think creatively and focus on the essence of the song.
- Embracing Imperfections: Rather than striving for perfection, many artists embrace imperfections. This mindset allows for experimentation and often leads to unique, authentic sounds.
Release and Promotion
Once the song is ready, it’s time to release and promote it. Social media, music videos, and live performances play crucial roles in reaching the audience and climbing the charts.
Artists like Lil Nas X have mastered the art of viral marketing. His use of TikTok to promote “Old Town Road” set a new standard for music promotion, and he’s continued to leverage social media to keep his audience engaged with every new release.
TIPS
- Engaging Fans: Interaction with fans through social media, live chats, and exclusive content helps build a loyal fanbase. Platforms like TikTok and Instagram are essential for creating viral moments.
- Analyzing Performance: Artists and producers use tools like Instagram Insights and TikTok Analytics to understand what resonates with their audience, refining their approach for future releases.
Discover more behind-the-scenes stories and tips at Music Industry Weekly.
Get an insider look at how 2024’s top hits are made and the unique hacks used by today’s top artists and producers.
