Italian music trade body FIMI (Federazione Industria Musicale Italiana) is running its first Sync Mission to Los Angeles from October 5-7, bringing sync managers from Italian record companies into meetings with U.S. music supervisors and executives in film, television, advertising and gaming. The initiative, supported by the Italian Trade Agency, is part of the 20th edition of Hit Week, the festival promoting Italian music internationally.
The three-day program includes sessions at EastWest Studios covering television, film, advertising and trailer music, a visit to the Production Music Conference and Disney Studios in Burbank, and meetings with gaming companies Electronic Arts and Riot Games. According to the announcement, the delegation will also appear on a Production Music Conference panel on the Italian sync market, described as the first time a foreign delegation has been featured there.
The mission concludes with a networking event at the Italian Cultural Institute in Los Angeles and a performance by singer-songwriter La Niña, which organizers say is sold out. Hit Week continues afterward with events in Miami from October 9-10, including a further La Niña performance and university lectures, according to FIMI.
Based on a press release provided to Music Industry Weekly by Rossella Lo Faro, fimi.it.