Ariana Grande has completed “The Eternal Sunshine Tour,” wrapping the run with a 10-night residency at London’s The O2. The Live Nation-promoted tour played 41 shows across 10 cities and sold more than 630,000 tickets, according to the announcement, with an average of roughly 15,000 attendees per night.
The tour launched in London following the release of Grande’s album “petal,” which the announcement says reached No. 1 on both the UK Official Albums Chart and the US Billboard 200. During the run, Grande introduced live debuts of several album tracks, including “freak,” “kiss me,” “bad thing (bunny hop),” “like i do” and “warning signs,” varying the setlist across different nights.
The tour also served as a promotional platform for Grande’s r.e.m. beauty line. The brand ran pop-up activations alongside the shows, drawing close to 15,000 guests across 28 US dates and more than 20,000 visitors during an 18-day pop-up in the UK, per the announcement. The company says it hosted more than 450 influencers in branded suites across 31 shows and that a limited-edition merchandise item, a bear bag charm, sold out within the tour’s first two stops.
Based on a press release provided to Music Industry Weekly by Maya Sarin, LiveNation.com.