Universal Music Group’s hospitality arm, UMusic Hotels, is set to open its first UK property on London’s Denmark Street, a location long associated with the city’s music retail and recording history.
The hotel will mark UMHL’s second location in Europe, following UMusic Hotel Madrid, which remains the only property in the brand’s portfolio currently open. The move signals UMG’s continued push into hospitality as a way to extend its brand beyond recorded music and publishing.
Read the full story at Music Business Worldwide.