Metallica and the American Red Cross are opening a blood donation pop-up in Las Vegas on Sept. 28, timed to the band’s upcoming residency, according to the announcement. The site, sponsored by Delta Air Lines, will run at Fashion Show Las Vegas through March 19, 2027, and offer donors a backstage-style experience, including a chance to sit at a replica of drummer Lars Ulrich’s kit and enter a drawing to win a TAMA-built kit modeled on the one used during the WorldWired Tour.
Donors will also receive a limited-edition T-shirt designed by Squindo while supplies last, and can visit a Delta-branded lounge after giving blood, per the release. The initiative builds on a partnership that began in April 2025 during the U.S. leg of Metallica’s M72 Tour, when the band and Red Cross held blood drives at select stops under the Give Where You Live campaign.
According to the companies, that earlier collaboration collected more than 25,000 donations in the U.S. and roughly 93,000 worldwide as the effort expanded to overseas tour dates. Metallica’s philanthropic arm, All Within My Hands, is also involved in organizing the new Vegas experience.
Based on a press release provided to Music Industry Weekly by Steve Martin, nastylittleman.com.