HYBE is expanding its theatrical concert franchise, HYBE CINE FEST, to more than 60 territories for its 2026 edition, running in cinemas from October 24 through October 31. The program will include two live broadcasts featuring BTS along with concert films from SEVENTEEN, TOMORROW X TOGETHER, and ENHYPEN.
The initiative reflects the growing role of theatrical releases as a revenue stream and fan-engagement tool for K-pop labels, giving global audiences access to major acts without requiring a full-scale tour stop in their region.
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