EVEN has introduced EVEN Studio, a direct-to-fan product that lets artists build a branded destination on their own domain for music releases, ticketing, merchandise, livestreams and fan community, consolidating functions typically spread across multiple platforms.
The product’s pre-order model gives buyers immediate access to up to four tracks ahead of an album’s release, with music rolled out incrementally through the campaign. According to the announcement, qualifying redeemed album sales can be reported to the charts under applicable rules, allowing artists to build momentum and direct revenue ahead of a wide streaming release.
EVEN co-founder and CEO Mag Rodriguez said Studio is meant to complement rather than replace streaming, positioning it as infrastructure the company builds and operates on artists’ behalf rather than another platform for them to manage. The company says the same artist destination can extend beyond an album into physical merchandise, tour announcements, presales and hospitality offerings.
EVEN, which launched in April 2024, says it supports more than 30 global payment methods across 140 currencies and reports eligible sales to Luminate for Billboard chart inclusion. EVEN Studio is currently available by invitation to artists and their partners.
Based on a press release provided to Music Industry Weekly by Carrie Davis, cdconsultingco.com.