TikTok has built a dedicated hub for Taylor Swift’s new single “Patient Zero,” arriving a day after the track finally landed on YouTube. The song premiered at the VMAs and was released first to Spotify, Apple Music and Amazon Music, with YouTube only getting the video on September 29.
The staggered rollout continues a pattern of Swift’s releases favoring other platforms ahead of YouTube, underscoring how artists and their teams are increasingly sequencing distribution across streaming services and social platforms to maximize impact at each stop.
Read the full story at Music Business Worldwide.