Warner Music Central Europe has named Nici Ochmann as Head of Culture & Creator Marketing. She joins after a decade at Adidas, where she most recently led global culture marketing for the brand’s GSA (Germany, Switzerland, Austria) cluster.
The appointment brings an outside-industry perspective to Warner’s regional team, reflecting a broader push by major labels to recruit executives with brand and lifestyle marketing experience as they court creator-economy partnerships.
Read the full story at Music Business Worldwide.