Sony Music has submitted removal requests for more than 260,000 AI-generated tracks that impersonate artists including Harry Styles, Adele, and Michael Jackson, according to the Financial Times. The label described the ongoing effort to police deepfake recordings across streaming and social platforms as an increasingly difficult task.
The disclosure underscores the scale of the problem major labels now face as AI voice-cloning tools make it easier to produce convincing fake vocal performances. Sony’s comments suggest current enforcement mechanisms are struggling to keep pace with the volume of unauthorized content being uploaded.
Read the full story at Music Business Worldwide.