TikTok has launched its ad network, TikTok Ad Network (TTAN), in the US, giving advertisers the ability to push campaigns beyond the app to a range of third-party apps and platforms. The network previously operated in other markets and now becomes available to brands and marketers targeting US audiences.
Alongside the expansion, TikTok introduced new agentic AI tools designed to automate parts of the ad-buying and campaign management process. The move positions TikTok to compete more directly with Meta and Google for ad dollars by offering advertisers a broader reach beyond its own app.
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