AEG has renewed its naming rights agreement with telecoms brand O2 for its London venue, keeping the arena branded as The O2 until 2038. The companies describe the extension as the largest naming rights renewal in UK history, though financial terms were not disclosed.
As part of the deal, O2 and Virgin Media broadband customers will receive expanded early access to tickets, with a 50% increase in allocations available through the Priority Tickets scheme. The renewal underscores the long-term commercial value AEG and O2 place on the venue, which has operated under the O2 name since 2007 and remains one of the world’s busiest arenas.
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