Amazon Music has partnered with MusicInfra to handle rights management as the streaming service expands its music video offerings, according to the companies. MusicInfra will provide rights management services intended to ensure music publishers are paid accurately, the announcement says.
According to MusicInfra, its rights-matching technology and infrastructure are built to handle the volume, velocity and complexity of rights scenarios involved in a music video expansion. MusicInfra co-founder and CEO Björn Lindvall said the company was built to support the scale Amazon Music requires, while James Duffett-Smith, Amazon Music’s director of business affairs and global head of music publishing, said the partnership would provide the speed and flexibility needed for the expansion.
MusicInfra, based in New York with teams in the US, Europe and Latin America, describes itself as building infrastructure for digital platforms and rightsholders to manage rights more efficiently. The company is backed by MiddleGame Ventures, The Raine Group, Snö Ventures and UTA Ventures, and its leadership includes veterans of Hipgnosis, YouTube, Spotify, Meta and Gracenote.
Based on a press release provided to Music Industry Weekly by Christian Harp, rockpaperscissors.biz.