Apple Corps, the Beatles’ management company, plans to open a 100,000 square foot immersive attraction in Liverpool in 2028. The venue will be positioned as a permanent tourist destination in the city where the band formed, with Apple Corps CEO Tom Greene drawing comparisons to Elvis Presley’s Graceland and Dolly Parton’s Dollywood.
The project signals a push to formalize and monetize Beatles tourism in Liverpool through a dedicated, large-scale site rather than the scattered museums and walking tours currently serving fans. Further details on financing, partners and exact location have not been disclosed.
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