Jacquelle Amankonah Horton, founder and CEO of fan-engagement platform Fave, is urging the music industry to rethink how it treats superfans. Horton, who spent nearly five years on the creator side of YouTube’s business before launching Fave in 2020, argues that fans should be viewed as active participants in the value chain rather than the final link in it.
In a new interview, Horton lays out her definition of a superfan and explains the thinking behind Fave’s approach to fan monetization and engagement. Her comments arrive as labels and platforms continue to search for new ways to capture revenue from the most dedicated segments of an artist’s audience.
Read the full story at Music Business Worldwide.