Hot Topic has introduced HOT TOPIC Live, a new social-first music performance series filmed at a custom-built studio inside the retailer’s Ovation Hollywood location. The series pairs live performances with original content including fan-facing segments such as a rapid-fire Q&A and discussions about artists’ band tee history, according to the announcement.
Pierce the Veil launched the series with an exclusive session, continuing what the band describes as a longstanding relationship with the brand. The full performance is available on Hot Topic’s YouTube channel, with additional clips distributed across its social platforms.
Hot Topic VP of Marketing Andrea Lewis said the series reflects the company’s ongoing ties to music culture and is designed to give fans access to moments not available elsewhere. The brand says future sessions will feature both established and emerging artists across genres.
Based on a press release provided to Music Industry Weekly by Natalie Schaffer, bigpicturemediaonline.com.