Live Nation’s Ticketmaster is expanding its face-value ticket resale efforts, bringing festival ticketing subsidiary Front Gate Tickets into partnership with CashorTrade. Fans who purchased festival passes through Front Gate can now list them for resale on CashorTrade, with prices capped at the original purchase amount.
The move extends an existing resale framework aimed at curbing scalping and markup pricing in the festival market. By routing resale activity through a face-value platform, Ticketmaster and Front Gate aim to give fans a legitimate secondary option while keeping prices in line with what organizers originally charged.
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