Background music streaming service Soundtrack has signed a licensing agreement with SESAC, completing coverage across all four major US performing rights organizations, which also include ASCAP, BMI and GMR. The deal lets business customers using Soundtrack’s platform play music in their venues with full public performance rights secured.
Soundtrack estimates that unlicensed music use in US businesses costs the music industry roughly $1.4 billion annually, a figure the company is citing to underscore the scale of compliance gaps among bars, retailers and other commercial venues. The company positions the new SESAC agreement as part of a broader push to close that gap by offering a fully licensed alternative for business owners.
Read the full story at Music Business Worldwide.