The parent company of Enhanced Games has agreed to acquire a 77% stake in European live entertainment promoter DEAG in an all-stock transaction valuing the company at $115 million.
DEAG, which stages more than 6,000 live events annually, is one of Europe’s larger promoters. Terms of the deal signal a significant expansion of the acquirer’s footprint beyond its namesake sports venture into live music and entertainment.
Read the full story at Music Business Worldwide.