BLACKPINK’s LISA has partnered with PlayStation on a new promotional spot that casts her in a commanding role while teasing her track “Tarantino.” The ad gives viewers access to an extended preview of the song.
The tie-in marks another brand partnership for LISA as she continues to build out her solo career alongside her work with BLACKPINK, using gaming and consumer tech platforms to reach fans beyond traditional music marketing channels.
Read the full story at Billboard.