Universal Music Group has signed a licensing agreement with TYGER, an adaptive music platform designed for gaming, the companies announced. UMG says it is the first major music company to license content to TYGER’s service, which lets players listen to music that adapts in real time during gameplay.
Under the deal, select recordings from UMG’s recorded music and publishing catalogs will be available through TYGER’s paid, on-demand subscription tier for use during active gameplay, with some tracks also offered on the platform’s free, ad-supported service. TYGER uses proprietary technology to let users play licensed music alongside existing games without requiring direct integration from game studios.
TYGER CEO and co-founder Nick Venti said the agreement validates the company’s vision for music’s role in interactive entertainment, while UMG Chief Digital Officer Michael Nash said the deal will let UMG artists soundtrack personalized gameplay experiences for gamers worldwide. According to the companies, TYGER currently operates in closed beta across more than 20 gaming titles with combined monthly audiences exceeding 540 million players, and has a library of more than 400,000 songs largely from independent artists. The platform plans to relaunch later this year with an updated subscription and ad-supported offering following the addition of UMG’s catalog.
Based on a press release provided to Music Industry Weekly by UMG Communications, cisionone.cision.com.