X Ambassadors have released “Y.O.T.H.” (Year Of The Horse), their first new song since signing to Frontiers Label Group as the inaugural artist on NOIUS, the company’s new invite-only artist partnership platform. The track, accompanied by a music video, is the band’s first release since their 2024 album Townie.
Frontman Sam Nelson Harris said the song was written during the final sessions for the band’s upcoming album, with the instrumental coming together during a late-night writing session in Nashville and the lyrics finished weeks later. He described the track as being about change and embracing uncertainty, noting the personal shifts the band has gone through over the past year, including two members becoming fathers and the move to new management and a new label.
Frontiers launched NOIUS as part of its 30th-anniversary celebrations, pitching the platform as a flexible, collaborative structure for established artists built around creative freedom and shared investment. X Ambassadors, known for hits including “Unsteady” and “Renegades” from their platinum debut VHS, have a tour date listed for November 7 in Plant City, Florida.
Based on a press release provided to Music Industry Weekly by Becky Kovach, bigpicturemediaonline.com.