Boardmasters has launched a new brand campaign, “Good Things Come In Waves,” developed with creative studio TCO London, ahead of its 2027 lineup announcement. The UK festival returns to Watergate Bay and Fistral Beach in Newquay, Cornwall, from August 4-9, 2027.
The campaign follows a recent visual rebrand and builds on what organizers describe as a successful 2026 edition. According to the announcement, the creative direction draws on Cornish references including the Tide Times book and the Newlyn Tidal Observatory, with photography by Ella Pavlides and Dom Lake and design direction from Tertia Nash. The festival says the campaign is intended to emphasize its coastal setting and sense of community alongside its music programming.
Kizzy Liddington, Boardmasters’ head of marketing, said the festival wanted to highlight Cornwall as its defining asset. Duncan Harrison, executive creative director at TCO London, said the campaign focuses on small, personal moments that shape attendees’ memories of the event. The brand rollout continues over the coming weeks, with the 2027 lineup announcement expected soon.
Based on a press release provided to Music Industry Weekly by Jess Burr, jukeboxpr.co.uk.