Interscope is expanding into Brazil through two new deals: a signing of hip-hop artist BK and a joint venture with Supernova Entertainment. The moves mark the major label’s entry into a market IFPI ranks as the eighth-largest in the world for recorded music.
The twin deals signal Interscope’s intent to build a lasting presence in Brazil rather than license material on a one-off basis, positioning the label to compete for local talent as streaming growth continues across Latin America.
Read the full story at Billboard.