Encore Recordings, the Los Angeles label launched by music executive Joie Manda in November 2021, says it is focused on developing the next wave of global stars, with particular emphasis on artists from Africa. The label points to the success of Nigerian artist Victony, whose track “SLICK” has surpassed 130 million streams, as evidence of its strategy paying off.
The milestone underscores continued momentum for African music on the global stage, as labels and executives increasingly look beyond traditional markets to find breakout talent. Encore’s positioning suggests further investment in international artists as the label builds out its roster.
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