Influur, an influencer marketing platform serving artists and labels, has released Pulse 2.0, an upgraded version of its AI-driven campaign tool. The platform is designed to help music teams identify creators with engaged niche audiences rather than relying solely on follower counts, and to manage campaigns from strategy and creator discovery through outreach, payments and reporting.
According to the company, users can input a brief description of a target creator profile and budget, and Pulse will generate a campaign plan, budget estimate and ranked list of creators, then handle outreach, timeline management, escrow payments and final performance reporting. Influur says a previous campaign using its technology contributed to billions of views and millions of user-generated videos, and helped a featured track reach the Billboard Hot 100 and six editorial playlists.
Influur was founded by four Latina entrepreneurs with backgrounds in the creator economy and has raised $10 million in a Series A round, according to the announcement. The company says its platform has supported campaigns totaling $76.8 million in spend and nearly 2 billion views to date.
Based on a press release provided to Music Industry Weekly by Meg Banich, rockpaperscissors.biz.