BandLab’s music creation app is appearing in Google’s Googlebook advertising campaign, which features actor Henry Cavill recording and experimenting with music on the device, according to the company.
BandLab Technologies says the placement reflects a broader shift in how music creation is being positioned to mainstream consumers, moving away from its traditional association with specialist DAWs and studio gear toward the kind of accessible, immediate creative tools people expect on everyday devices. The company frames the partnership as consistent with its own strategy of lowering the barrier to entry for new creators while still supporting more developed production workflows.
BandLab Technologies, whose executives include Head of Communications and Creator Insights Dani Deahl, says it can provide further detail on the Googlebook campaign and on broader trends in music-creation behavior.
Based on a press release provided to Music Industry Weekly by Timothy Kang, bandlab.com.