Norwegian producer Alan Walker has partnered with a short-video social-media app in 48 countries for a greater good.
The title track of his debut album, Different World — released through Sony Music in December — addresses climate change, with the lyrics and music video reflecting the current state of the environment, and driving home a message of hope if everyone works together.
Walker, singer Sofia Carson, and two more producers CORSAK and K-391 are spearheading the #DifferentWorld campaign by posting four videos, encouraging users to do their part for the environment. This campaign runs across 48 global markets, including Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam and Western Europe.
On Jan. 23, 70 participants with the most creative videos will receive a variety of gifts endorsed by Walker, including signed posters, masks, tees and hoodies.
Allowing users to express their creative ideas through short videos, the campaign gives the community an opportunity to participate in a meaningful movement in a fun and inspiring way.
“I’m so excited to be introducing my new song with the launch of this #DifferentWorld challenge, and I’m looking forward to seeing the creative videos that the community comes up with,” Walker shared with Billboard Radio China in an email interview. “I want to use my voice to raise awareness on climate change and the environment where we live. All together, we can create a different world.”
My #DifferentWorld challenge is live now on @tiktok_us. Record yourself doing a small and fun environmental act with Tik Tok, using #DifferentWorld to join! Can’t wait to see your videos —- pic.twitter.com/bnP3TWBiWb
— Alan Walker (@IAmAlanWalker) January 13, 2019
A multi-talented artist, the rising Chinese producer CORSAK draws inspiration from both ancient and modern culture from his homeland China, with his musical style and signature sound resulting in a unique hybrid of genre-bending melodies.
“It has been an exciting experience for me as well to produce this song together with Alan, Sofia and K-391,” he shared. “I’m looking forward to creating more fun and inspiring moments in the campaign.”