The Ausify campaign is back for another month-long run, enlisting artists including Ben Lee, Missy Higgins and Budjerah to encourage Australian listeners to publicly support homegrown music. The initiative returns as Australian artists’ share of domestic streaming activity has fallen to its lowest level on record.
Organizers are framing the push as a direct response to the decline, asking fans to actively signal their listening habits rather than relying on passive streaming. The campaign adds to ongoing industry concern in Australia over local repertoire losing ground on streaming platforms dominated by international catalog.
Read the full story at Billboard.