ABBA co-founder Björn Ulvaeus has taken an investment stake in MAIA Universe, a sync licensing platform that has also struck agreements with BMG, Kobalt and Warner Music Group. The deals give the platform access to catalogue from the three companies for use in sync licensing.
MAIA has pulled in other notable backers from the Swedish music scene, including Max Martin’s MxM and the RMV studio operation run by Ludvig Andersson, son of ABBA’s Benny Andersson. The investment and label partnerships position MAIA to expand its footprint in the sync licensing market, an area that has drawn growing interest from both rights holders and tech-focused platforms.
Read the full story at Music Business Worldwide.