Blue Frog Immersive, a live-music VR app for Apple Vision Pro, has introduced a paid subscription tier aimed at giving artists a new revenue stream from recorded concert performances. The service costs $9.99 a month for access to its full catalogue, with an introductory three-song bundle available for $6.99 and some free shows offered to new users.
According to the company, the model is designed to extend the life of a live performance beyond the night of the show, functioning as what founder Kelly Breaks describes as a long-tail asset that continues generating income over time. Blue Frog says it is positioning VR as a complement to touring rather than a replacement, aiming the format at touring and performing-arts-circuit musicians who have had fewer opportunities to monetize immersive or streaming formats.
The platform’s current lineup includes blues and soul artist Sugaray Rayford, vocalist Miss Emily, country artist Dawson Gray, and Canadian rock band Odds, among others. Blue Frog Studios says its broader goal is to preserve the authenticity of live performance while using immersive production to extend music’s reach beyond physical venues.
Based on a press release provided to Music Industry Weekly by Meg Banich, rockpaperscissors.biz.