Older recordings are claiming a growing share of listening on Spotify, according to the latest analysis from MBW founder Tim Ingham, making it tougher for new frontline releases to break through.
The trend underscores a structural shift in streaming economics, where catalog depth increasingly outperforms new music in capturing listener attention and playlist placement. For labels and artists banking on new releases to drive revenue, the data points to a more competitive landscape where catalog strength is becoming a bigger factor in commercial success.
Read the full story at Music Business Worldwide.