ONErpm artist Brytiago has seen a 2016 recording, “Estoy Pa’ Ti,” surpass 31 million views on its music video in the month since release, according to the label. The melodic trap track, produced by Viejo Culprit and accompanied by a minimalist visualizer from JCAM Films, sat unreleased for nearly a decade before Brytiago shared a snippet on social media this year and put out the full song in response to fan demand.
ONErpm says it built momentum around the release in phases, starting with a branded TikTok filter that generated more than 7,000 user creations, followed by a “vault since 2016” narrative seeded with tastemakers that the label says drew 1.7 million views and a 13.8% engagement rate. A subsequent influencer and user-generated content campaign across Argentina, Colombia, Mexico and Spain added 277 videos and, according to the label, 15 million views with 16% engagement, alongside paid social spend adjusted by territory.
The release lands amid renewed TikTok interest in the 2016-era Latin trap sound that Brytiago helped establish. He recently completed a tour of Spain that the label describes as sold out, and his remix of “La Father” with Vale Pintos, Casper Magico and Hector El Father was included on Barack Obama’s 2026 summer playlist, one of two Spanish-language songs on the list. Brytiago is said to be completing his next album, with “Estoy Pa’ Ti” serving as a lead-in to that project.
Based on a press release provided to Music Industry Weekly by Jonathan Streetman, rockpaperscissors.biz.