Eric Hirshberg, the former Activision Publishing CEO and Deutsch LA chief, will release his new album “More Is Not The Answer” on October 16. Hirshberg transitioned from a career in advertising and gaming leadership to songwriting, and the album touches on themes including algorithms, distraction, disagreement and parenthood, according to the announcement.
The record includes the track “For Real,” co-written with Aloe Blacc, who Hirshberg’s team says pushed his songwriting toward a more optimistic direction. The pair later performed the song on “Live with Kelly and Mark.” Singer-songwriter Liz Phair, an early supporter of Hirshberg’s music, previously praised the “organic truth” and introspection of his songwriting.
Based on a press release provided to Music Industry Weekly by Jon Bleicher, prospectpr.com.