Grammys Weigh New Asian Pop Category After BTS Snub Backlash

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The Recording Academy is exploring the creation of a new Grammy category for Asian pop music, following criticism over the exclusion of BTS and other Asian acts from major nominations in recent years. Academy CEO Harvey Mason jr. said leadership has held discussions with representatives across K-pop, J-pop, C-pop and Indian music scenes as part of the review.

The talks signal an acknowledgment from the Academy that its existing categories have struggled to accommodate the commercial and cultural reach of Asian pop genres. No timeline or formal proposal has been announced, but the discussions suggest a potential expansion of the Grammy awards structure in coming cycles.

Read the full story at Music Business Worldwide.