Gunna has started his own imprint, SB The Label, in a partnership with Warner-owned Atlantic Music Group. The venture marks the rapper’s formal move into label ownership and artist development.
SB The Label’s inaugural roster includes three Atlanta artists: Casper Bluff, Nechie, and Dracc. The deal gives Atlantic access to Gunna’s talent-scouting pipeline in his home market while backing his expansion beyond recording into executive and A&R work.
Read the full story at Music Business Worldwide.