Samsung subsidiary Harman has launched Drops, a music discovery app built around short song clips of 10 to 30 seconds that users share with friends and tastemakers. The format echoes the swipe-and-scroll mechanics popularized by TikTok, applying them specifically to music recommendation.
Universal Music Group, Beggars Group and EMPIRE are among the label and distribution partners supplying content for the platform. The move extends Harman’s push into music and audio services beyond its traditional hardware business, as it looks to tap into listener habits shaped by short-form video and social discovery.
Read the full story at Music Business Worldwide.