John Mayer has started his own label, Sob Rock Records, in partnership with Universal Music Group’s Mercury Records. The imprint takes its name from Mayer’s 2021 album of the same title, which was released through Sony Music’s Columbia Records.
The move marks a shift for Mayer away from Columbia, his longtime label home, toward a new venture under the Universal umbrella. Further details on the label’s roster, release plans and executive structure were not disclosed.
Read the full story at Music Business Worldwide.