The ‘KPop Demon Hunters’ franchise is extending its blind box merchandise strategy with a new line of phone huggers, small clip-on figures designed to accessorize phones, tablets and computer screens. The collection includes nine minifigures from the property, sold in the randomized blind box format that has driven demand for the franchise’s collectibles.
The release adds to a growing slate of consumer products tied to ‘KPop Demon Hunters,’ reflecting how entertainment IP continues to lean on collectible merchandise as a revenue stream alongside music and streaming.
Read the full story at Billboard.