Liz Morentin Exits Virgin Music Group to Launch Greenvalley Media & Marketing

A smartphone on a home studio desk beside a microphone and ring light, with glowing sound-wave bars rising from the screen
Thematic illustration generated with AI for Music Industry Weekly.

Liz Morentin has founded a new communications agency, Greenvalley Media & Marketing. She departs Virgin Music Group, Universal Music Group’s independent label and distribution division, where she served as Senior Vice President and Head of Global Communications and Brand Strategy.

The new venture marks Morentin’s move from an in-house major-label executive role to running her own shop, positioning her to work across artists, labels and brands in the communications space.

Read the full story at Music Business Worldwide.