MBW founder Tim Ingham has published a new installment of his ‘Tim’s Take’ column examining whether the music industry set subscription prices too low in emerging streaming markets. The piece considers the long-term revenue implications of early pricing decisions made as services like Spotify and others expanded into developing economies.
Ingham frames the discussion partly around BMG CEO Mike O’Neill, using a hypothetical spending scenario to illustrate where industry investment might be better directed. The column is part of MBW’s ongoing opinion series analyzing structural issues in the recorded music business.
Read the full story at Music Business Worldwide.