Rising UK R&B artist Season 25 has signed a seven-figure deal with London labels Isekai Records and Create Records, following the viral success of single “Shotta’s.” The track was originally released independently via TuneCore on September 25, according to the labels.
The deal underscores the continued trend of major and independent labels moving quickly to sign artists who break through organically on streaming and social platforms before building out formal label infrastructure.
Read the full story at Music Business Worldwide.