Universal Music Group has signed Thai artist Jeff Satur, with the major label positioning him as a potential breakout star of the emerging T-Pop genre. The deal marks the latest move in UMG’s broader push to build out its presence in Thailand.
The signing underscores growing major-label interest in Southeast Asian pop markets, as labels look to replicate the global success K-pop and other regional genres have achieved in recent years.
Read the full story at Music Business Worldwide.