Promoters and venue developers at the 2026 Billboard Live Music Summit said the expansion of touring into new international markets is being held back primarily by a lack of adequate venues, not demand. Panelists described difficulty booking tours in regions where suitable infrastructure simply does not exist at scale.
The discussion pointed to a gap between rising global appetite for live music and the physical capacity to serve it, with developers citing the long timelines and capital required to build new venues as a key constraint. Speakers framed infrastructure investment as a prerequisite for sustained growth in emerging touring markets.
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