Zamna, the electronic music festival brand founded in Tulum in 2017, has become the first partner in Tulum Renace, a music tourism initiative backed by UN Tourism, UMusic Hospitality & Lifestyle and the Mexican government, according to the announcement. The partnership supports Mexico’s broader strategy to revive Tulum through sustainable tourism and cultural investment, with Zamna positioned as the city’s leading cultural export.
As part of the deal, the new UMusic Hotel & Beach Club Tulum, backed by Universal Music Group’s hospitality venture, will serve as Zamna’s official hotel when it opens in early December. The 57-room property includes an 800-capacity beach club and a creative hub with recording studios, and will host a Zamna VIP presence along with day parties and after-events tied to the festival’s calendar.
To mark its 10th anniversary, Zamna is also running a global contest, developed with elBedroom DJ Academy, inviting DJ/producers aged 18 and over to submit sets for a chance to perform during the anniversary season. Entries close November 30, with finalists announced December 1 and winners selected December 10. The 10th anniversary season runs from December 31, 2026 through January 10, 2027, featuring Sasha, Maceo Plex, Anyma, Black Coffee, Adriatique and Adam Port, among others, per the release.
Based on a press release provided to Music Industry Weekly by Chris Alderton, jukeboxpr.co.uk.