Amsterdam Dance Event’s ADE Pro conference, running Oct. 21-25 as part of ADE’s 30th anniversary edition, is making music technology a central theme of its 2026 program, according to the announcement. The conference will host executives from Google DeepMind, NVIDIA, YouTube Music, Splice, SoundCloud, Deezer, Image-Line and Believe for sessions on AI licensing, attribution and platform economics.
A planned roundtable titled “AI Platforms Roundtable: Setting the Terms” will bring together Splice CEO Kakul Srivastava, SoundCloud VP Bina Mistry, NVIDIA’s Shari Reich, Deezer CEO Alexis Lanternier, Believe COO Romain Becker and Image-Line CEO Constantin Koehncke to discuss licensing models and model training. Separately, Google DeepMind product director Jeff Chang will present on AI agents in music production.
Other sessions feature artists including BT, Portrait XO and Mathame discussing AI’s impact on authorship and income, along with panels on artist-owned distribution platforms, independent curation and venture funding in music tech. The investment-focused program includes Tinie Tempah and Sam Feldt on music industry investment, and the ADE Startups initiative will showcase eight early-stage companies, including nowon AG, Exibeat and Sonura, following a mentorship program, the organizers say.
Based on a press release provided to Music Industry Weekly by Nikki McNeill, globalpublicity.co.uk.