AEG Presents has opened a new office in Berlin as part of a broader push into the German live music market, with a specific focus on building out country music programming in the territory.
Sina Hall joins the company as Senior Promoter, moving over from Semmel Concerts. She will report to Adam Wilkes, President and CEO of AEG Presents Europe and Asia-Pacific.
The hire signals AEG’s intent to develop country music as a growth genre in continental Europe, adding to its existing promotion and touring operations across the region.
Read the full story at Music Business Worldwide.