Mattel has hired Samantha Juneman as its new Head of Music, tasking her with turning the toy giant’s music efforts into a more structured commercial and franchise business. Juneman joins from Irving Azoff’s Iconic Artists Group.
The appointment signals Mattel’s ambition to deepen its presence in the music space, building on the licensing and brand-partnership model that has driven recent successes across its toy and entertainment portfolio.
Read the full story at Music Business Worldwide.