BLACKPINK Breaks Record with Two Billion YouTube Views: Music Industry Weekly Update

BLACKPINK - Music Industry Weekly
BLACKPINK - Music Industry Weekly

K-pop sensation BLACKPINK has reached a major milestone with the music video for their hit single “Ddu-Du Ddu-Du” surpassing two billion views on YouTube. This marks the first time a video from the all-female group has reached such high viewership, with other popular videos including “Kill This Love” (1.7 billion), “Boombayah” (1.5 billion), and “How You Like That” (1.1 billion). In addition, the group’s latest singles “Pink Venom” and “Shut Down” have gained hundreds of millions of views since their release.

“Ddu-Du Ddu-Du,” which was originally released in June 2018, combines bubblegum pop with a trap beat and features the group’s signature finger gun-waving choreography on the chorus. The accompanying music video quickly went viral and helped the single become BLACKPINK’s first entry on the Billboard Hot 100, where it peaked at No. 55. The single also earned the group their fourth No. 1 on the World Digital Song Sales chart.

BLACKPINK’s latest achievement comes on the heels of the release of their second studio album, Born Pink, and the start of their highly-anticipated world tour. The group made their U.S. awards show debut by performing “Pink Venom” at the 2022 MTV Video Music Awards and took home the worldwide fans’ choice award at the 2022 MAMA Awards. BLACKPINK was also honored as TIME’s 2022 Entertainer of the Year. As the year came to a close, the group had been reflecting on their success with their “Born Pink Memories” YouTube series.